K-P-D » Portfolio

Caparol – Projects for professionals for health safety

Dima Pradedovych — Thu, 29 Apr 2021 15:12:12 +0000

The set of educational projects for professional in fields of repair.
The increase of knowledge on ecological materials.
The force of the social role of master and his responsibility for health.

Communication channels: SMM, digital

Caparol bot
Information channel for proffecionls about products, trends, techniques and health safety
Exclusive stickers and “Q&A” chat
Important news and articles

Caparol prof stickers
Key messages in easy way

Contest “The master of the year”
The key studies and tests of theory, praktice and health safety

Available among all professionals in Ukraine.

challenge #дихайнаповну (breathe fully)
on support of statement of safety end ecological properties of Caparol products

promotion in social media, with support of professionals and celebrities bloggers.

Caparol “Feel full!”

Dima Pradedovych — Sun, 10 Mar 2019 15:10:30 +0000

The trend for a healthy lifestyle is being tracked around the world.

To start the culture of using only health-safe repair materials – such an important task was set by Caparol Ukraine team in the communication campaign “Feel for the full! For those who care about health. ”

In order to promote the “healthy” choice, Caparol was the first in Ukraine to raise the issue of the content of VOCs (volatile organic compounds) that people inhale during repairs, in a series of publications in leading media and publics.

As part of the communication campaign, medical experts were informed about the possible consequences of intoxication and prevented from using non-toxic paints.

Launched a series of short videos of painters-masters who use safe paints and can work all day in a painted room and engage in sports, nurse a child and even reassure a nervous client of breathing practices.

https://www.youtube.com/watch?v=f20nc84qMZs&feature=youtu.be

https://www.youtube.com/watch?v=r6883NNBgRw&feature=youtu.be

https://www.youtube.com/watch?v=xu9XC02NG58&feature=youtu.be

Also company paid attention to active residents who care about their health. Were supported a fitness training in parks, as
breathing is very important during training.

The duration of the campaign is 2018-2021.

Project UNFPA “Daddy, dance and kids” to mark this year’s Father’s Day

Dima Pradedovych — Thu, 16 Nov 2017 14:28:38 +0000

The goal of the event was to show that fathers can and want to take care of their children, and have just as much responsibility as mothers do. International studies show that active involvement of both the mother and father during a child’s upbringing improves a child’s confidence and future success, as well as establishes warm and friendly relations among family members.

Duration: 17 September 2017

HTC brand shop Prague

Dima Pradedovych — Sun, 01 Nov 2015 18:47:59 +0000

The creation and opening of the first in Eastern Europe HTC brand-shop and the hub.
HTC hub – free to work, rest, attend workshops and master-class on creativity and adaptability.

Start of project: April 2015

Media – event. “Dove. Beauty Day.”

Dima Pradedovych — Tue, 01 Sep 2015 21:58:00 +0000

The project “You are more beautiful than you think”.

Women – journalists had the opportunity to spend one day in the world Dove.
SPA procedures, advice beauticians, frank talk about natural beauty.

Duration: September 2014
Contacts 30 journalists and editors Beauty
media – coverage: 18 200 000 contacts

Art – project. “Dove. A Smile!”

Dima Pradedovych — Sat, 01 Aug 2015 19:08:33 +0000

The project “You are more beautiful than you think”.

The maze of mirrors. Each mirror encourages women smile reflected every day!

Duration: August – September 2014
Locations: Kyiv
Contacts: 30 000
Media-coverage: 17 000 000 contacts

The educational project. “Dove. Breakfasts without makeup”

Dima Pradedovych — Thu, 02 Jul 2015 22:35:54 +0000

The project “You are more beautiful than you think”.

Morning meetings without make-up with successful women.
Stories of women who have managed to combine privacy with successful projects.

18 meetings
Kyiv, Lviv, Odesa, Dnipropetrovsk
Duration: winter – summer 2014
Media-coverage: 5.5 million contacts

Special Project for the portal tochka.net “Dove. You’re more beautiful than you think!”

Dima Pradedovych — Wed, 01 Jul 2015 22:48:39 +0000

- Raising the question of the natural beauty of women.
Create Manifesto beauty. Support manifesto by opinion leaders and Ukraine women.
Creation of special projects in media channels including 3 radio stations to support the Manifesto beauty.
Total project support at points of sale.
Installing mirrors with QR code to access the Manifesto beauty and ability to support it.

- Conduct weekly webinars with tips on natural care.
- Attracting women to confirm their own natural beauty.
30 ukrainian women were able to join the international campaign and become the face of Dove brand
their photos became the basis of natural beauty spot, which was shown on screens largest cities

Duration: January – December 2014
Coverage: National
Contacts: more than 15 million.

“Timotei. The Nature of a Big City”. Recreation zone.

Dima Pradedovych — Tue, 30 Jun 2015 20:51:29 +0000

In July, in the second stage of social project “Timotei. The Nature of a Big City” in Odessa, Dnipropetrovsk, Kharkiv and Kyiv appeared comfortable rest area. Designer benches, beds, flower beds, bicycle parking and even summer theater – all this there was still littered areas on the assistance of local activists.
The problem of unsuitability urban environment for outdoor activities more clearly understood not only the people of Kiev, but the whole Ukrainian. Therefore, the project “Timotei. Parks of a Big City” took the mission to give new impetus to the development of the park environment and to emphasize the importance of caring for the environment, enlisted the help of urban – communities.

Duration of the project – July – October 2015.

“Timotei. The Nature of a Big City”. Art Project.

Dima Pradedovych — Fri, 26 Jun 2015 00:05:04 +0000

Timotei has undertaken a mission to give new momentum to the development of parks in Kyiv and to highlight the importance of caring for the environmental.
Within the framework of the project, a competition of park sculptures was launched aiming to beautify parks and public gardens in the capital city and to focus on the issues of nature and environment. Over two dozen young Ukrainian sculptors took part in the competition.
The fifteen best designs were created and installed in parks and public gardens of Kyiv
All sculptures were made of natural materials

Project duration: January – May 2015