Special Project for the portal tochka.net “Dove. You’re more beautiful than you think!”

Special Project for the portal tochka.net “Dove. You’re more beautiful than you think!”

Project Description

- Raising the question of the natural beauty of women.
Create Manifesto beauty. Support manifesto by opinion leaders and Ukraine women.
Creation of special projects in media channels including 3 radio stations to support the Manifesto beauty.
Total project support at points of sale.
Installing mirrors with QR code to access the Manifesto beauty and ability to support it.

- Conduct weekly webinars with tips on natural care.
- Attracting women to confirm their own natural beauty.
30 ukrainian women were able to join the international campaign and become the face of Dove brand
their photos became the basis of natural beauty spot, which was shown on screens largest cities

Duration: January – December 2014
Coverage: National
Contacts: more than 15 million.

Project Details

Client
Dove
Categories
Campaigns
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